Designing Effective Health Messages

Those who design health messages, such as health care professionals, will be impacted by them differently than the general public. When writing a health message, rather than appealing to the sentiment of the experts, the message will be more effective if it's presented positively. The general public is more likely to adopt the behavior being promoted if they see that there is a potential positive outcome, experts say.



from Today's Healthcare News -- ScienceDaily http://ift.tt/1szcTCv