Strategies aimed at reducing childhood obesity should acknowledge individuals' rational taste preferences and apply insights from behavioral economics to design choice architecture that increases their likelihood of success, say two physician-scientists from the Perelman School of Medicine at the University of Pennsylvania and the Center for Health Incentives and Behavioral Economics in an editorial published in JAMA Pediatrics.
from The Medical News http://ift.tt/1CleqyR
from The Medical News http://ift.tt/1CleqyR
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