Healthcare is a unique profession. It is considered not just a commodity but arguably, a right of every individual in the society. Compared with other service industry professions, there are some unique differences in training and practice of doctors. Consumers know that the quality of most consumer products or services follow a bell shaped curve, wherein a few products are junk, few are exceptional and most are mediocre. Although, consumers understand this bell curve in consumer products, they don't realize that the bell curve exists in doctors' medical expertise. From a patient's perspective the distribution of doctor's knowledge appears to be like a shark fin, where most doctors are good but a few doctors are the experts. Some of this misconception stems from the fact that the waiting room is always full in most doctors' office. But is that the truth?
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