This four-minute ad from Chipotle, a tale of two lemonade stands (well, one is an orange juice stand) growing into huge corporate behemoths, hits all the right notes. It's got beautiful animation, a love story, and a cover of a classic Backstreet Boys song.
At points, we forgot we were watching a commercial (kudos, Chipotle). It has some obvious digs at other fast-food establishments, like Taco Bell and McDonalds, and the mom-and-pop shop at the end with tacos made from fresh ingredients is clearly a metaphor for Chipotle. But with more than 2,000 stores, the fast-casual Mexican restaurant is pretty much as far as you can get from a family-run business. Exaggeration aside, if the chain continues putting out great videos like this (and keeps E. coli out of our food), we’ll happily purchase more of its delicious burritos.
from Greatist RSS http://ift.tt/29y5Hlr
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