Trust is everything when it comes to your health — we get it. So we want to share how we go about creating content that’s 100 percent accurate, actionable, expert-backed, and thoroughly Greatist.
The Greatist difference
Health and wellness information is everywhere — the internet offers a virtual sea of advice on how to eat better, feel better, love better, live better. But too often, it’s more intimidating than illuminating, more confusing than constructive.
Greatist is out to change that. We follow facts, not trends. We translate science-y stuff into smart, simple language you can understand without a PhD, PsyD, or RDN.
We know that how much mileage you get out of wellness content depends on everything from expertise to experience. So we’ve made it our mission to include only the best and most accurate information in our content. Greatist breaks down the research and polishes all the relatable nuggets into diamonds for you, so you can spend less time fact-finding and more time shaping a version of health that works for you.
Our goal
We want to help you feel good in ways large and small and live a happier, healthier life on your terms. Period.
What goes into our content
Whether you’re looking for a new workout to show your abs who’s boss, digging around to see if the claims behind a new food trend are fad or fact, struggling with depression, or trying to expand your boundaries (yes, even the bedroom kind), you’ll find applicable Greatist stories crafted with expertise, authority, and trust.
Each article you read goes through a capital-P Process — vetting, research, and an expert’s lens — to get you health information that lets you focus on what matters: you.
We aim to help you get to the point without cutting corners. This means you can expect our content to be comprehensive, easy to read, and easy to apply to your life. We strive to be relevant, unravel biases, and stick to the highest journalistic standards. This means fact checking, sourcing primary documents, and evaluating writers and experts.
Teaming up with the experts
To double down on what we do best, we’ve teamed up with the clinicians, doctors, and experts at Healthline. Their robust review process covers all our clinical and medical content, which includes everything from weight management to sexual health and from relationship guidance to chronic conditions.
Read more here about Healthline’s medical integrity network of midwives, pharmacists, registered dietitians, and more.
Only the best and forward-thinking writers
At Greatist, we work with top health and wellness writers. To maintain our goal of inclusivity and health equity across all our content, we recruit and train writers with personal experiences that are relevant to the health topics we cover.
POVs: Sharing others’ stories
We also publish personal stories of health and wellness on Greatist. We respect individual perspectives and allow people to share their stories their way. In these instances, we balance freedom of expression with ethical writing practices. But because opinion is, well, opinion, we label it as such so it’s not confused with our expert-approved medical and health content.
Sticking to original references, sources, and citations
Our medical and health content is thoroughly researched, and sources are vetted to ensure they are recent, authoritative, and objective. Our strict sourcing guidelines focus on primary sources (peer-reviewed studies and interviews with experts) and trustworthy secondary sources (academic research institutions, government agencies, and medical associations).
You can find a list of all sources used, including interviews, at the bottom of each article, under the Sources heading. (The sources are initially hidden, but they expand with a click — we truly find and use a lot!)
We keep our words oiled and updated
Our editors and in-house experts continually monitor the health and wellness space. Our articles go through an update process whenever new information is available, but our content also follows a maintenance schedule to ensure we’re always providing safe and effective health information.
We may update articles to reflect:
- changes in standards of care
- new clinical guidelines
- drug approvals or recalls
- major practice recommendations
Our voice and style
Our voice is inclusive, friendly, sincere, and easy to read. We love a good pun but we don’t shy away from tougher topics. We champion diversity and equity, meaning we cover difficult topics with nuance and seek to incorporate unheard voices. We use empathetic language to tell judgment-free stories, and we make intentional choices to remove stigma, stereotypes, and prejudices that often go unnoticed in the healthcare system.
As for grammar and style, we look to the Associated Press and our internal language team to inform our Style Guide. This helps us stay consistent, accurate, and respectful. As language evolves, so do we.
Plagiarism
We have a zero tolerance policy for plagiarism of any kind and utilize tools, along with a team of seasoned copy editors, to check content prior to publishing it.
The why behind our process: You. Always.
We can’t expect to be your partner in health unless we take your lead on what the picture of health looks like. That’s right: Our readers (you!) matter most, and we keep you at the forefront, so that Greatist can be a truly trusted resource that’s there for you when you need it.
This “you matter” approach guides everything we do at editorial. Think of Greatist as your friendly GPS provider — giving you the right tips and directions so all you have to focus on is pumping the gas pedal at the speed you wish.
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